PwC: Co-Creation and Leadership

Date: Ongoing since 2006

Event: A one-day immersion into co-creation as part of the final module for emerging leaders across Europe.

Match: PwC wanted to enable its leaders to understand the power of co-creating the brand. We have been able to offer a unique insight into the tools, conditions and leadership skills needed for co-creation by immersing delegates in creating short pieces of performance using movement, song and theatre. High-level facilitation ensures deep learning and relevant take-aways.

Outcomes: Evaluation by PwC has shown that this contribution to their leadership programme is powerful, unique and delivers their stated aim of enabling emerging leaders to develop the capacity to co-create.

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